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Privacy Policy

Who is in charge of the protection of your personal data

RFE International, The Performance Centre, 8 Clarendon Drive, Milton Keynes, MK8 8ED,United Kingdom (RFE, we or us) is the controller of data processing for this website according to English Data protection law. For all (mobile) applications which refer to this Privacy Policy RFE is the controller of the data processing. RFE is committed to take all responsibility for the protection and security of your personal data.

What personal data is collected

All our activities are based on stringent ethical principles and we are committed to providing a good level of protection for the privacy of all visitors to our website and our (mobile) applications. For this reason, the way in which we collect and store information is dependent on how our website and related services are used.

To register on the adidas hardware site, you only need to enter your e-mail address, a password and your date of birth. We collect the date of birth in order to prevent children under the age of 16 from registering with us.

Data collected by automated means

Various technologies may be used on our websites and our (mobile) applications in order to make them more user-friendly, effective and secure. Such technologies may lead to data being collected automatically by us or by third parties on behalf of us.

Click-stream data

A visit to one of our websites results in data that is transmitted from your browser to our server being automatically collected and stored by us or by third parties on behalf of us. This data can include, in particular, the following:

  • the visitor’s IP address
  • the date and time of the visit
  • the referral URL (the site from which the visitor has come)
  • the pages visited on our website
  • information about the browser used (browser type and version, operating system, etc).

What you should know about cookies?

First of all… what are cookies? Cookies are small text files that are stored on your computer or mobile device. For this section, we conveniently use ‘cookies’ as an umbrella term for techniques such as cookies, flash cookies, web beacons and javascript. They don’t take much space and they will be removed automatically when expired. Some cookies expire at the end of your internet session, while others will be saved for a limited amount of time.

Secondly… why do we use cookies? RFE uses cookies to ensure your visit to our website is as pleasant as possible. There are different types of cookies with different goals. Some are there just to allow you to browse the website and see certain features. Some give us an idea on your browsing experience, i.e. when you have trouble finding what you are looking for, so we can improve and make your future visit as pleasant as possible.

Web analytics

Web analytics is the term given to a method for collecting and assessing the behaviour of visitors to websites and (mobile) applications. This includes the analysis of traffic patterns in order, for example, to determine the frequency of visits to certain parts of a website or (mobile) application, or to find out what information and services our visitors are most interested in. For these purposes, we primarily make use of click-stream data and the other techniques listed above.

Data provided by yourself

Besides the data collected by automated means, we also process data which you have provided to us. This includes, but is not limited to:

  • your contact information, including your (first and last) name, (billing or delivery) address, birthdate and email address and your telephone number. We need your e-mail address and telephone number so that we may contact you if we have questions or information for you regarding your order;
  • other information required to be able to process your order, such as information concerning the products you have ordered, the billing and delivery address, banking and/or credit card details;
  • if you have created an online profile, the preferences and interests stored in this profile (please see below for further information concerning the profiles);
  • if you have contacted customer service, the details of this contact and the contact history.

All of this data is characterised by the fact that you have provided this information yourself. We use this information for the purposes described in this privacy policy. You can always have your personal data corrected or object to further processing (please see subsection 5).

How is the collected data used

We will use the information we have gathered about you to provide a convenient shopping experience for you, to fill your orders and to provide you with offers concerning our products and services. We will use your personal data for purposes relating to your order; e.g., to notify you regarding the status of your order or delivery. We may use your data for the purpose of the assessment of your creditworthiness, for which we may use third parties.

If you have provided us with your personal data in relation to a promotion, event, (mobile) application, etc, we may send you emails or other messages which relate to the service you have requested. If you contact customer service, we will use your personal data (including your contact history) so that customer service is able to process your request and provide you with the best service possible.

If you have given your consent to receive newsletters, we will send them to you. If you have given us your personal data during a sale of a product or service, we will inform you about similar products and services. We may also contact you to ask for your feedback after a sale of a product or service. You can immediately unsubscribe from these notifications at any time and no costs by clicking on a link in the corresponding e-mail or other message.

If you have consented to be contacted we may contact you per regular mail, e-mail, per SMS, per telephone or any other electronic means for marketing, advertising and opinion research purposes. This includes for example information related to adidas hardware products, ecommerce activities, special offers, promotions as well as information on local store openings, local store activities or sporting events. In order to be able to contact you with information which is of special interest for you, your overall interaction with RFE (such as but not limited to your shopping behaviour in e-shops, your ratings and reviews of products, your contact history with our customer service, your newsletter clicks/ opening results, your surfing behaviour (web tracking), the newsletter types you are subscribed to, your participation in promotions or events and your use of (mobile) applications), will be combined analysed and used.

Disclosure of information

One of our core principles states that your data shall be treated with confidentiality. We will not sell your data to third parties. If required by law your data will be disclosed to third parties. In all other cases data will not be transferred without obtaining your prior consent.

We may use service providers and data processors working on behalf of RFE. The services can include hosting and maintenance services, analysis services, e-mail messaging services, delivery services, handling of payment transactions, solvency check and address check, etc. These third parties are granted access to such personal data they require in order to be able to carry out the particular service. The service providers and data processors are contractually obliged to treat such information in the strictest confidence. It is also contractually forbidden for them to use the data in any other way than required. The necessary steps are taken to ensure that our service providers and the processors working on behalf of RFE protect confidentiality of your data.

There may be occasions on which we disclose non-personal data to our partners in an anonymous form. Such non-personal data includes, for example, information about the number of visitors to a website or a (mobile) application during a certain period of time. Such information is generally only disclosed in a ‘bundled’ form.

Your rights

If you provide us with personal data via our websites or other channels, this is done on an entirely voluntary basis and with the granting of your consent for it to be used in accordance with the provisions of this privacy policy. If you choose not to provide requested information, various customer benefits may not be available. In certain cases, only those people that have submitted the necessary personal data to us are able to order products, use certain services and in other ways avail themselves of the activities and offers available on our website and (mobile) application. As transparency and fair play are particularly important issues for us, we provide various options, depending on the exact circumstances, in order to help you retain control over your data. These options may include the possibility of displaying and editing your data online. It may also be possible to unsubscribe from services or delete user accounts or to receive information about the data held.

Right to object

E-mails that are sent to you that contain for instance a newsletter or marketing content, have the option to terminate the receiving of such e-mails (unsubscribe) by following the relevant instructions in the respective e-mail. If you want to stop receiving emails from us, you can simply click on this unsubscribe hyperlink and we will stop sending you emails forthwith.

Right to request information

You have the right to be informed at any time about the personal data stored about you, its origin and recipients as well as the purpose for which it is being stored. Information about stored personal data can be obtained by using the contact details in the Contact Information section below.

Right to request correction

You have the right to request to correct, supplement, delete or block the personal data stored about you. We will notify you within four weeks of receiving the request as to whether and, if so, to what extent, we will comply with your request. If for any reason we don’t comply with your request, we will provide you with the reasons.

Security of the information and data integrity

We take appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised use, disclosure or access, in particular where the processing involves the transmission of data over a network, and against all other unlawful forms of processing and misuse.

Protection of children’s personal data

The protection of children’s personal data is extremely important. We feel that it has a responsibility to protect the privacy of children and has no intention of collecting the data of children under the age of 16. We also encourage parents and other guardians to surf the Internet together with their children and participate with their children in the multitude of activities offered by the wide range of websites on the World Wide Web (www).In addition, the data submitted by and collected about the child during the course of his or her visit (e.g. via cookies) may be used as described above.

If a child under the age of 16 attempts to submit a registration application, this will be rejected with the notification that applications from children under the age of 16 are not accepted. For that reason, we ask parents and other guardians to check on and monitor their children’s Internet usage in order to protect them.

Social Networks

Our website and (mobile) applications provide you Social Plug-ins from various social networks. If you choose to interact with a social network, your activity on our website or via our (mobile) applications will also be made available to social networks such as Facebook and Twitter.

If you are logged in on one of the social networks during the visit of one of our websites or (mobile) applications the social network might add this information to your profile. If you are interacting with one of the Social Plug-ins, this information will be transferred to the social network. In case you do not wish such a data transfer, please log off on your social network before you enter one of our websites or (mobile) applications.

We cannot influence this data collection and data transfer via the Social Plug-ins. Please read the privacy policies of those social networks for detailed information about the collection and transfer of personal data, what rights you have and how you can achieve satisfactory privacy settings:

  • Facebook: http://www.facebook.com/about/privacy/
  • Twitter: http://twitter.com/privacy
  • Google+: http://www.google.com/intl/en/policies/privacy/

Contact Information

If you have any questions about the processing of your personal details or about our privacy policy you are welcome to contact us. The contact details are:

RFE International
The Performance Centre
8 Clarendon Drive
Milton Keynes
United Kingdom
MK8 8ED

Or you can call Customer Service at 0800 440 2459

Changes to this policy

RFE has pledged to adhere to the fundamental principles of Data Protection and considers the privacy policy as being binding in nature. We therefore regularly review our privacy policy in order to ensure that it is free or errors, is clearly visible on our website, contains all the required information, is implemented in full, and is compliant with the Data Protection principles. This privacy policy may be changed from time to time in order to keep pace with new developments and opportunities relating to the Internet and to stay in line with prevailing legislation. We will not restrict your rights granted in accordance with this privacy policy without your explicit consent. Significant changes to the policy will be publicised on our website along with an updated version of the privacy policy.

Got a question? Call us on 0800 440 2459
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